Know which ad actually makes you money.
Ad platforms count a sale at checkout. Your profit is decided later — by deliveries, RTO, COD fees, GSTdeliveries, returns, refunds, chargebacks, fees and costs no dashboard shows. D2CDash joins ad spend → order → doorstep → P&L so you scale winners and kill losers with real numbers.
Already joined on real stores — live counts, not estimates
Connected in an afternoon. Honest numbers every morning.
No developer, no data team, no spreadsheets. Three connections and the dashboard fills itself — including the last 30 days of history.
Connect your sources
Meta ad accounts (any Business Manager), your store (Shopify / WooCommerce / custom pages) and your shipping aggregator (Shiprocket today; Delhivery, Xpressbees, NimbusPost, Shipway next) — or any courier by CSV / webhook platform (ShipStation, Sendcloud, Easyship next) — or any carrier by CSV / webhook. Guided checklist, copy-paste webhooks.
Every order gets joined end-to-end
Click → order → shipment → doorstep outcome → cost. One tracking snippet ties each sale to the exact ad, ad set and creative that caused it — even for COD forms and prelanders.
See the truth, act in one click
Delivered-ROAS per creative, real P&L, ship/no-ship verdicts, change alerts. Pause, duplicate and change budgets from the same screen — with an approval trail.
The same screens your team opens every morning
Real pages from the live demo workspace — sample brand, real product. Click any shot to open that page in the demo.
What founders say
Reviews written by brands inside their own D2CDash workspace and checked by a person before they appear here.
Three ways a growing store loses money without noticing
Checkout numbers look fine. The leak shows up weeks later — in parcels that come back, costs nobody added, and creatives that were scaled on the wrong signal.
Ads Manager ROAS vs delivered ROAS
Platforms count a sale at checkout. Refunds, RTO, COD fees and GST land later, so the creative that “wins” on the platform is often the one losing money at the doorstep.
of COD revenue never arrives
Returned parcels cost shipping twice, lock inventory and cash, and are rarely traced back to the ad, the city or the customer that caused them.
to learn which ad actually worked
By the time deliveries settle and spreadsheets are reconciled, the budget has already been moved — usually towards the creative with the highest return rate.
Every order, joined end-to-end
D2CDash connects your store, your ads and your shipping — then follows each order from the click to the doorstep to the rupee of profit.
Delivered-ROAS for every creative, ad set, campaign & account
See platform ROAS and delivered ROAS side by side. Sort by what reached the customer and got paid for — not what got clicked. New-customer ROAS shows which ads bring fresh buyers vs recycle old ones.
- Booked vs delivered vs projected ROAS, side by side
- Search a creative and see its whole family — copies included
- Pause, duplicate & change budgets right from the dashboard
Profit after every cost — before the month ends
Product cost, shipping, return cost, COD/collection fees, gateway fees, taxes with input credit, your other expenses — computed per period and projected forward on in-transit orders. One honest number, every morning.
- Projected P&L on today's orders — not just history
- GST handled properly: collected minus input credits
- Add packaging, salaries, tools — everything counts
Stop shipping to people who never accept
Every incoming order is scored against the customer's full history across your store. Serial returners get flagged before the label is printed. Delivery health by creative, courier and city shows where margin dies.
- SHIP / VERIFY BY CALL / WAIT / PREPAID-ONLY verdicts
- One-click customer history — every order, every outcome
- Courier & city report cards to fix routes that bleed
Find the pincodes that return your parcels
Every state, city and pincode you ship to, with its delivery rate, RTO rate, NDR and revenue side by side. Drill from a state into its cities, then into pincodes, set a minimum order count so small samples don't mislead you, and sort by RTO to see exactly where margin leaks.
- State → city → pincode drill-down with COD / prepaid and new / repeat filters
- Click any number to open those exact orders
- Export the list and turn high-RTO pincodes prepaid-only at checkout
The boring ops work — automated
The compounding stuff nobody has time for: exclusion & lookalike audiences rebuilt and pushed to your ad platform nightly, inventory that tracks itself from courier scans, an AI analyst reading your numbers, and team access that isn't all-or-nothing.
- 11 built-in audience segments + your own custom rules, auto-synced
- Inventory with combo/pack mapping & days-of-stock alerts
- AI insights with one-click approve on pause/scale suggestions
- Invite your team with per-page permissions — enforced on the server
Every brand its own workspace. Every person their own view.
Run several labels or client accounts from one login — separate data, integrations, costs and team per brand, switchable in one click. Invite media buyers, ops, telecallers and agencies with per-page permissions that are enforced on the server, not just hidden in a menu.
- Workspaces page with plan, setup health and orders per brand
- Roles: owner, admin, member — down to which telecaller sees which orders
- Change history of everything anyone touches — budgets, URLs, status, settings
Plugs into what you already run
Everything below works today. New native couriers, checkouts and ad platforms ship in the order customers vote for them.
Meta Adsspend · creatives · budgetsMeta Conversions APIdelivered purchasesMeta Custom Audiencesauto-synced segments
Shopifyorders · checkouts · snippet
WooCommerceorders · webhooks
WhatsApp & SMS toolswin-back lists exported with E.164 numbers
Google Sheets / Excelone-click order & report CSV exportsHow much is checkout-ROAS costing you?
Move the sliders to your numbers. This is the money spent on orders that never became revenue — the part Ads Manager calls a “purchase”.
One dashboard, three jobs
🏪 Brand owner / founder
Know if yesterday made money before your CA does. Watch every budget and URL change your team or agency makes.
- Real P&L, projected on in-transit orders
- Change history & alerts on money-moving edits
- Workspaces for every label you run
📈 Media buyer
Sort creatives by delivered-ROAS and new-customer ROAS, not by what got clicked. Pause, duplicate and scale from one table.
- Booked vs delivered vs projected ROAS side by side
- Creative families — copies grouped together
- Exclusion & seed audiences refreshed nightly
🏢 Agency / operator
Every client brand isolated, every teammate scoped. Show clients delivered numbers they cannot get from Ads Manager.
- Multi-brand login with per-brand plan & team
- Per-tab permissions enforced on the server
- CSV export of everything for reporting
Ads Manager tells half the story.
Spreadsheets tell it too late.
| Ads Manager | Spreadsheets | D2CDash | |
|---|---|---|---|
| ROAS counted on delivered orders | ✕ | manual, weekly | ✓ automatic |
| Returns / RTO traced to the exact ad | ✕ | ✕ | ✓ |
| P&L with COGS, fees, taxes, expenses | ✕ | days of work | ✓ live |
| Risky-customer check before shipping | ✕ | ✕ | ✓ every order |
| Exclusion & seed audiences kept fresh | manual | ✕ | ✓ nightly |
| Team access by role & page | all-or-nothing | ✕ | ✓ per-tab |
| Hours of your week | — | 4–10 hrs | minutes |
Built for brands that treat their numbers as an asset
Your orders, customers and ad data are the most sensitive thing you own. Here is exactly how they are handled.
TLS 1.2+ on every request, AES-256 encryption at rest. Hosted on SOC 2 Type II certified infrastructure in the Asia-Pacific region.
Every row carries your brand id and row-level security enforces it in the database itself. Team members see only the pages you grant; secrets are never sent to the browser.
Card and UPI checkout through a PCI DSS compliant payment partner. Card numbers never reach our servers. GST invoice on every charge, downloadable from Billing.
Pausing an ad or moving a budget only happens when a person clicks Approve in D2CDash. Every change, by anyone, is logged with old and new values.
Export orders, shipments, clicks and creatives to CSV from any page. Delete a workspace and everything under it is gone, including stored tokens.
Every signup is confirmed with a one-time code. Meta tokens are yours and revocable from Business Manager at any moment; we only ever read what you assigned.
Questions about security, data processing or a vendor review? support@d2cdash.com answers within one business day.
Costs less than one wasted ad-set.
Simple plans, monthly or yearly, cancel anytime. New customers save 30% on the first payment with code WELCOME30. Prices in ₹, GST invoice included.Prices in USD; cards, PayPal and local methods at checkout.
Detected: India · Not in India? Show USD pricing →Detected: outside India · In India? Show ₹ pricing with GST →
Starter
- Delivered-ROAS per creative
- Orders × courier tracking
- Real P&L with taxes & fees
- Delivery health & returns analytics
- 2 ad accounts · 2 team members
Growth
- Everything in Starter, plus:
- Ship / no-ship verdicts & customer history
- Audiences auto-synced to your ad accounts
- AI analyst, inventory & stock alerts
- 5 ad accounts · 5 team members · 2 brands
Scale
- Everything in Growth, plus:
- Unlimited ad accounts & team
- Up to 5 brands in one login
- Priority support & onboarding
Your data stays yours
Stored per brand, used only to power your dashboard. Never shared, sold or used to train anything.
Server-enforced access
Every request is authenticated and permission-checked. Hiding a tab is not security — we check on the server.
Export or delete any time
Full CSV export of orders and every report. Delete a brand and its data is gone — no ticket needed.
Transparent billing
Monthly or yearly, cancel from Billing. GST invoices via our payment partner.Local currency & tax handled at checkout by our merchant-of-record.
Questions store owners ask us
Is this only for COD / Indian brands?
No. The core — delivered-truth ROAS, per-creative P&L, returns traced to ads, audiences, inventory, team roles — applies to any store that ships physical products. COD-heavy stores (where 20–35% of "sales" bounce back) simply feel the pain hardest, so we handle COD, RTO and India-specific costs like GST and collection fees natively. Stores in the US, UK, EU, GCC and elsewhere get VAT / sales-tax fields, returns-and-refunds costing and USD pricing out of the box.
Which shipping aggregators, couriers and checkouts do you support?
Shipping: Shiprocket natively today (API sync + status webhook, multiple panels per brand), and any courier or aggregator through a CSV import or a generic status webhook. Native Delhivery, Xpressbees, NimbusPost, Shipway, iThink and a universal tracking layer (every carrier by AWB) are next. Third-party checkouts: Shiprocket Checkout / fastrr for abandoned carts today; GoKwik, Razorpay Magic Checkout and Shopflo next. International: ShipStation, Sendcloud, Easyship. Every workspace votes on what it uses from its Integrations page and we build in that order.
Do I need a developer?
No. Shopify and WooCommerce connect with copy-paste webhooks and one script tag in your theme. Meta connects with a System User token. The Get-started checklist inside the app walks you through it and shows live status for each source. Custom COD landing pages need a few hidden form fields and one POST — the Link Builder gives you the exact snippet.
Can I run more than one brand?
Yes. Each brand is its own workspace with separate orders, integrations, costs and team. The Scale plan includes up to 5 brands in one login; extra brands share the same subscription automatically.
How is this different from Ads Manager or attribution tools like Triple Whale?
They stop at the checkout. D2CDash keeps following the order — through the courier network to a doorstep outcome — and joins that back to the exact creative, along with every cost. Attribution tells you where a sale came from; D2CDash tells you whether it made you money.
What do I connect, and how long does setup take?
Your store (Shopify or WooCommerce), your shipping panel (Shiprocket today, more couriers coming) and your Meta ad accounts. Guided setup inside the app takes about 30 minutes, and your existing order history backfills automatically.
I'm a dropshipper with thin margins — is it worth it?
Thin margins are exactly where checkout-ROAS lies hurt most: one creative bringing refuse-at-door customers can erase a week of profit. Delivered-ROAS plus the risky-customer check protects margin on every parcel you pay to ship.
Can I give my team / agency limited access?
Yes — invite anyone with a per-page permission grid. Your media buyer sees creatives and reports, ops sees orders and delivery health, and settings stay yours. Permissions are enforced on the server, not just hidden in menus.
Is there a free trial?
No open trial — you pick a plan and pay to activate, which keeps the workspace yours from day one. New customers get 30% off the first payment with code WELCOME30, and the live demo lets you click through a full sample workspace before you decide. Cancel in one click at any time.
Is my data safe?
Your store, courier and ad data is stored per-brand, used only to power your own dashboard, and never shared or sold. Every API request is authenticated and permission-checked.
Your next scaling decision deserves real numbers.
Connect your store, see your true delivered ROAS today — and find out which of your "winners" actually wins.